Thursday, June 11, 2015

Spectacular Aerial Photos of the Whitsundays and Great Barrier Reef

Click here Air Whitsunday
for more info

Spectacular Aerial Photos of the Whitsundays and Great Barrier Reef


A HUGE Thank You to Air Whitsunday

Click images to enlarge.





Pre-flight preparation with Air Whitsunday
Shute Harbour Airport (Airlie Beach)

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef Platform

Heart Reef

Heart Reef

Hardy Reef

Hardy Reef

Hardy Reef

Hardy Reef

Snorkellers, Hardy Reef

Snorkellers, Hardy Reef
Haslewood & Whitsunday Islands
Hill Inlet, Whitsunday Island
Whitehaven Beach, Whitsunday Island
Whitehaven Beach & Hill Inlet, Whitsunday Island

Turtle Bay, Whitsunday Island

Hamilton Island
Hamilton Island
Hamilton & Dent Islands
Whisper Bay, Cannonvale, Conway Range, Cannon Valley & Hamilton Plains
Abell Point Marina, Airlie Beach

Wednesday, May 13, 2015

Pro Abbot Point Expand/Dredge Backlash or Marketing Fail?

Has WMDL taken its 'eye off the ball' when it comes to promoting tourism in the Whitsundays through Social Media?

Is it because WMDL (Visit Whitsundays) is supporting the expansion and dredging at Abbot Point?
Is it just poor marketing?
Is it neglect?

Here at Whitsundays Online, we operate our Twitter, Facebook, Website, two Daily Newspapers and this Blog on a budget of around $500 per annum, The annual marketing budget for WMDL is in the hundreds of thousands of dollars (possibly millions), not including wages. 

Chelsea Hauschka @C_Hauschka
WMDL Digital Marketing Manager
Now, you would think that WMDL aka 'Visit Whitsundays' would be way out on top when it comes to promoting the Whitsundays on Social Media.

Whitsundays Tourism operators are paying large sums to be members of our RTO every year - and they expect good marketing of their services and this region in return.

Statistics are often used by WMDL to 'prove' that their marketing is successful. But statistics can also reveal another side of a story that the spin doctors can't turn into a 'good news story'.

Here are just some statistics (sourced from Facebook - last 35 days) comparing our Facebook page (Whitsundays Online) and WMDL's Tourism Facebook page 'Visit Whitsundays'.

The first graph shows the 'Engagement Rate' for both 'Whitsundays Online' and 'Visit Whitsundays' Facebook pages. In simple terms, engagement rate on Facebook can be calculated as the number of “People Talking about this” divided by the total number of likes. According to Facebook, with regards to post level metrics, engagement is “the number of people who clicked anywhere in your post. The graph below shows the calculation 'Engagement / Likes' for both pages.

Engagement: Whitsundays Online & Visit Whitsundays



 The following graph shows the percentage of new 'Likes' for both Whitsundays Online and Visit Whitsundays over the past 35 days (same period as above).
New Likes %: Whitsundays Online & Visit Whitsundays

We'll let the numbers speak for themselves.

Thursday, February 19, 2015

QLD Tropical Cyclone Warning: Bowen to Double Is Point, inland to Blackwater, Biloela, Monto, Taroom,Murgon


QLD Tropical Cyclone Warning: Bowen to Double Is Point, inland to Blackwater, Biloela, Monto, Taroom,Murgon
Source: Bureau of Meteorology

TROPICAL CYCLONE ADVICE NUMBER 14

Issued at 6:57 pm EST on Thursday 19 February 2015

Headline:

Severe tropical cyclone Marcia continues to intensify, category 5 now forecast for landfall.

Areas Affected:

Warning Zone

Bowen to Double Island Point, extending inland to Blackwater, Moura, Biloela, Monto, Taroom, Mundubbera, and Murgon

Watch Zone
None

Cancelled Zone
None.

Details of Severe Tropical Cyclone Marcia at 7:00 pm EST:

Intensity: Category 4, sustained winds near the centre of 185 kilometres per hour with wind gusts to 260 kilometres per hour.

Location: within 9 kilometres of 20.6 degrees South 150.5 degrees East, estimated to be 150 kilometres east northeast of Mackay and 285 kilometres north of Yeppoon.

Movement: west southwest at 16 kilometres per hour.

Severe tropical cyclone Marcia, a category 4 cyclone, continues to intensify as it moves west-southwest towards the Queensland coast. The cyclone's movement has slowed in recent hours, and it is expected to turn more southwest during the next few hours and make landfall between Mackay and Gladstone early on Friday. It is now forecast to reach category 5 by landfall.

A separate Severe Weather Warning is current for areas south of Double Island Point and west to the Great Dividing Range.
Hazards:

The VERY DESTRUCTIVE CORE of severe tropical cyclone Marcia, with gusts to 295 km/h, is expected to cross the coast between Mackay and Gladstone on Friday morning.

DESTRUCTIVE WINDS are expected to develop about coastal and island communities between Mackay and Burnett Heads tonight.

GALES are now occurring about coastal and island communities between Mackay and Double Island Point, and are expected to extend north to Bowen later this evening and inland to areas including Blackwater, Moura, Biloela, Monto, Mundubbera, Taroom, and Murgon overnight and Friday.

Abnormally high tides will be experienced today and Friday with water levels expected to rise above the highest tide of the year on the high tide.

Coastal residents between Mackay and Double Island Point are specifically warned of the dangerous storm tide as the cyclone crosses the coast. The sea is likely to rise steadily up to a level well above the normal tide, with damaging waves and flooding of some low-lying areas close to the shoreline. People living in areas likely to be affected by this flooding should take measures to protect their property as much as possible and be prepared to follow instructions regarding evacuation of the area if advised to do so by the authorities.

Dangerous surf is expected about exposed beaches south of Sandy Cape.

Thunderstorms are expected to develop near the coast between St Lawrence and Hervey Bay ahead of tropical cyclone Marcia crossing the coast. These thunderstorms may produce localised areas of destructive wind gusts in excess of 125 km/hr about coastal and island communities.

Heavy rainfall will develop about coastal and island communities between Mackay and Double Island Point tonight, particularly over areas to the south of the system. A Flood Watch is current for the area.
Recommended Action:

People between Bowen and Double Island Point should complete preparations quickly and be prepared to shelter in a safe place.

- Boats and outside property should be secured [using available daylight hours/before nightfall].

- For cyclone preparedness and safety advice, visit Queensland's Disaster Management Services website (www.disaster.qld.gov.au)

- For emergency assistance call the Queensland Fire and Emergency Service (QFES) on 132 500 (for assistance with storm damage, rising flood water, fallen trees on buildings or roof damage).

Current Tropical Cyclones

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QLD Tropical Cyclone Warning: Bowen to Double Is Point & inland to Blackwater, Moura, Biloela, Monto


QLD Tropical Cyclone Warning: Bowen to Double Is Point & inland to Blackwater, Moura, Biloela, Monto
Source: Bureau of Meteorology

TROPICAL CYCLONE ADVICE NUMBER 11

Issued at 4:00 pm EST on Thursday 19 February 2015
Headline:

Marcia now category 3. This very dangerous cyclone is continuing to intensify as it approaches the coast.
Areas Affected:

Warning Zone

Bowen to Double Island Point extending inland to Blackwater, Moura, Biloela, and Monto

Watch Zone

Adjacent inland areas between Bundaberg and Double Island Point, extending inland to include Mundubbera, Gayndah, and Murgon

Cancelled Zone
None.

Details of Severe Tropical Cyclone Marcia at 3:00 pm EST:

Intensity: Category 3, sustained winds near the centre of 155 kilometres per hour with wind gusts to 220 kilometres per hour.

Location: within 20 kilometres of 20.5 degrees South 151.0 degrees East, estimated to be 290 kilometres north of Yeppoon and 200 kilometres east northeast of Mackay.

Movement: west southwest at 26 kilometres per hour.

Severe tropical cyclone Marcia continues to move southwest towards the Queensland coast. The cyclone is expected to maintain this motion through to landfall between St Lawrence and Gladstone early on Friday. This very dangerous cyclone is now at category 3 intensity and continuing to intensify extremely rapidly. It is now forecast to reach category 4 by landfall.

A separate Severe Weather Warning is current for areas south of Double Island Point and west to the Great Dividing Range.
Hazards:

The VERY DESTRUCTIVE CORE of severe tropical cyclone Marcia, with gusts to 260 km/h, is expected to cross the coast between St Lawrence and Gladstone early on Friday morning.

DESTRUCTIVE WINDS are expected to develop about coastal and island communities between Mackay and Burnett Heads tonight.

GALES are expected to develop about coastal and island communities between Bowen and Double Island Point this evening, and extend inland to areas including Blackwater, Moura, Biloela, and Monto overnight and Friday.

Abnormally high tides will be experienced today and Friday with water levels expected to rise above the highest tide of the year on the high tide.

Coastal residents between St Lawrence and Double Island Point are specifically warned of the dangerous storm tide as the cyclone crosses the coast. The sea is likely to rise steadily up to a level well above the normal tide, with damaging waves and flooding of some low-lying areas close to the shoreline. People living in areas likely to be affected by this flooding should take measures to protect their property as much as possible and be prepared to follow instructions regarding evacuation of the area if advised to do so by the authorities.

Dangerous surf is expected about exposed beaches south of Sandy Cape.

Thunderstorms are expected to develop near the coast between St Lawrence and Hervey Bay ahead of tropical cyclone Marcia crossing the coast. These thunderstorms may produce localised areas of destructive wind gusts in excess of 125 km/hr about coastal and island communities.

Heavy rainfall will develop about coastal and island communities between Mackay and Double Island Point today, particularly over areas to the south of the system. A Flood Watch is current for the area.
Recommended Action:

People between Bowen and Double Island Point should complete preparations quickly and be prepared to shelter in a safe place.

- Boats and outside property should be secured [using available daylight hours/before nightfall].

- For cyclone preparedness and safety advice, visit Queensland's Disaster Management Services website (www.disaster.qld.gov.au)

- For emergency assistance call the Queensland Fire and Emergency Service (QFES) on 132 500 (for assistance with storm damage, rising flood water, fallen trees on buildings or roof damage).

Current Tropical Cyclones

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Tuesday, February 3, 2015

Whitsunday Votes: Booth Breakdown

About 80% of the vote for the seat of Whitsunday has been counted so far (10am 3 Feb 2015) in this years Queensland Election.

Here is a breakdown of how almost* every booth voted in the past three elections.

*We have only included votes for the LNP, ALP and the Greens as they are the only parties that have fielded candidates for these elections. We have also not included booths that did not participate in all three elections (ie: Hayman Island).

Percentages marked BOLD means that party won the most votes at that booth in that election.


ALP
GRN
LNP
2015
2012
2009
2015
2012
2009
2015
2012
2009
Airlie Beach 31.17 22.80 46.94 11.55 10.19 9.61 36.71 45.16 43.45
Beaconsfield 42.02 32.82 53.68 11.73 5.64 8.42 38.44 36.92 37.89
Bloomsbury 30.29 15.67 30.87 14.98 3.33 6.07 48.21 45.00 63.06
Bucasia 43.99 32.01 56.68 14.07 5.94 5.53 33.00 38.57 37.79
Calen 32.69 20.24 39.60 10.34 6.34 6.19 52.88 48.05 54.20
Cannonvale Beach 28.84 26.58 48.66 14.00 9.39 7.78 39.20 44.01 43.55
Coningsby 31.07 18.74 44.97 9.39 5.31 3.63 52.89 50.21 51.40
Conway Beach 28.57 16.47 44.89 12.24 5.29 2.27 51.02 48.24 52.84
Dingo Beach 32.60 21.10 47.83 7.18 5.29 5.31 49.72 53.21 46.86
Eimeo 39.99 30.20 55.17 12.65 6.56 5.04 39.38 44.03 39.79
Emmanuel 37.27 28.49 53.65 11.80 3.87 4.05 45.16 48.59 42.30
Farleigh 35.43 21.52 42.74 10.22 6.76 4.63 47.83 44.88 52.63
Fitzgerald 40.39 29.57 49.63 11.76 4.72 4.49 40.70 47.16 45.89
Glenella 41.25 30.92 55.80 11.41 5.28 4.50 40.25 44.58 39.70
Habana 34.88 23.54 46.01 9.68 6.04 5.88 47.58 49.70 48.11
Hamilton Island 30.99 30.99 55.94 10.33 12.87 11.39 43.66 43.86 32.67
Kuttabul 17.26 18.90 43.51 17.26 5.67 6.49 39.21 39.32 50.00
Mater Hosp. 32.61 38.25 3.62 3.24 45.65 40.89
Mount Julian 27.89 23.08 42.86 14.74 3.24 6.98 50.53 40.89 50.17
Mount Ossa 14.56 12.99 27.11 8.86 1.13 4.22 68.35 59.89 68.67
Pioneer 43.75 48.35 9.72 5.84 25.69 53.38
Proserpine 39.05 28.76 46.04 12.74 4.07 3.90 38.86 37.59 50.05
Proserpine Hosp. 39.83 24.28 44.25 14.41 4.07 4.25 39.41 42.09 51.50
Seaforth 37.42 22.97 45.92 11.86 3.65 5.48 43.35 46.76 48.60

Thursday, January 22, 2015

QLD Severe Weather Warning: Heavy Rain & Damaging Winds


QLD Severe Weather Warning: Heavy Rain & Damaging Winds
Source: Bureau of Meteorology

For people in the Central Coast and Whitsundays, Capricornia and parts of the Herbert and Lower Burdekin, Central Highlands and Coalfields and Wide Bay and Burnett Forecast Districts.

Issued at 9:47 am Thursday, 22 January 2015.

For Thursday.

At 9:40am areas of heavy rain and isolated thunderstorms were observed on weather radar over parts of the Capricornia and Northern Wide bay and Burnett coasts, and in parts of the Central Coast district. 56mm in the hour to 9:20am was recorded at Marion Weir Alert near Mackay. Locations which may be affected by heavy rain or damaging wind gusts in the next several hours include Gladstone, Mackay, Proserpine, Bowen, Bundaberg and Hamilton Island.

Synoptic situation

A major upper low pressure system will drift eastwards over the central interior today while the surface low/trough will remain relatively stationary.

Widespread 24 hour rainfall totals of 50-100mm are expected with isolated totals over 150mm possible.

Thunderstorms have been observed over parts of the Queensland coast and are forecast to become more widespread later today especially over inland parts, with locally heavy to very heavy falls of rain expected. Isolated 24 hour totals in excess of 200mm are possible with thunderstorms. Damaging wind gusts of around 110 km/h are also possible with thunderstorms.

Severe thunderstorms may affect other parts of Queensland during today. Severe Thunderstorm Warnings will be issued as necessary.

Locations which may be affected during today include Bundaberg, Gladstone, Rockhampton, Mackay, Proserpine and Bowen.

A Flood Watch has been issued for central Queensland and coastal areas between Townsville and Bundaberg. Refer to that product for more information on possible river flooding.

Queensland Fire and Emergency Services advises that people should:
* Move your car under cover or away from trees.
* Secure loose outdoor items.
* Seek shelter, preferably indoors and never under trees.
* Beware of fallen trees and powerlines.
* Avoid driving, walking or riding through flood waters.
* Keep clear of creeks and storm drains.
* For emergency assistance contact the SES on 132 500.

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Wednesday, January 21, 2015

QLD Severe Weather Warning: Damaging Winds & Heavy Rain


QLD Severe Weather Warning: Damaging Winds & Heavy Rain
Source: Bureau of Meteorology

For people in the
Central Coast and Whitsundays,
Central Highlands and Coalfields,
Capricornia and parts of the
Herbert and Lower Burdekin Forecast Districts.

Issued at 5:04 am Wednesday, 21 January 2015.

For Wednesday night and Thursday.

A major upper low pressure system over the interior of Queensland will deepen further during today and remain slow moving over the interior of the state on Thursday. A surface low pressure system will also remain slow moving over the west of the state. Thunderstorms and rain areas will develop during today over central Queensland and become more widespread during tonight and Thursday, with locally heavy to very heavy falls of rain expected. 24 hour totals in excess of 250mm are possible.

Damaging wind gusts of around 110 km/h are also expected with thunderstorms on Wednesday night and Thursday.

Severe thunderstorms will likely affect parts of central Queensland and the northern interior during today. Severe Thunderstorm Warnings will be issued as necessary - please refer to these warnings for more information on these conditions.

A Flood Watch has been issued for central Queensland and coastal areas between Townsville and Bundaberg. Refer to that product for more information on possible river flooding.

Locations which may be affected include Gladstone, Emerald, Rockhampton, Clermont, Mackay, Proserpine, Ayr, Bowen, Collinsville and Hamilton Island.

Queensland Fire and Emergency Services advises that people should:
* Move your car under cover or away from trees.
* Secure loose outdoor items.
* Seek shelter, preferably indoors and never under trees.
* Beware of fallen trees and powerlines.
* Avoid driving, walking or riding through flood waters.
* Keep clear of creeks and storm drains.
* For emergency assistance contact the SES on 132 500.

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